John Carter

With his lighthearted attitude and focused approach, John is dedicated to expanding and developing his team by encouraging innovative ideas with sensible applications.  

As Vice President of Sales and Marketing Operations for the Premier Collection within Sage Hotel Management, John oversees the sales efforts for a diverse portfolio of hotels across the country, from branded to soft branded and full-service to luxury. Since joining us in 2004, John has worked in numerous roles in across our portfolio and in the home office and has grown into a tenured leader with a great depth of experience.  

John is a Colorado native (a rarity!) and is an avid University of Colorado Buffs fan. He lives in Denver with his wife and daughter, and loves traveling to the mountains of Colorado and the beaches of the Virgin Islands. It’s his life’s goal to travel to all seven continents.  


Sage Hotel Management


Vice President of Sales and Marketing Operations, Premier Collection

Joined Sage


Awards and Recognition

2014 Sage Hospitality Manager of the Year 

Experience Highlights

  • Regional Director of Sales & Marketing, Sage Hospitality Group 

  • Complex Director of Sales & Marketing, The Crawford and The Oxford Hotel 

Boards and Volunteer Work

Littleton Public Schools Foundation


Metropolitan State University of Denver, BA in Hospitality, Meeting and Travel Administration.