Sage Hospitality Group announced today the recent addition of The Pierside Hotel (The Pierside) in Santa Monica, Calif., to the company’s portfolio of more than 110 hotels, restaurants and entertainment venues in 14 states. The Pierside joins the Sage Independent Hotel Collection, bringing the number of fully independent, lifestyle hotels that Sage operates to 18.
“The Pierside Hotel is the 11th property added to our independent portfolio in less than two years, which certainly reaffirms our deep commitment to becoming America’s favorite lifestyle hospitality company by continuing to build our presence in the independent segment,” said Daniel del Olmo, president of hotels and restaurants for Sage Hospitality Group. “I am also proud to continue expanding our working relationship with RLJ Lodging Trust. The Pierside represents the fifth hotel we currently manage for the company, and we are honored to be entrusted with helping them reimagine and bring the property to life.”
Following a multi-million-dollar reimagination as a premium lifestyle hotel, The Pierside officially opened its doors to guests in late January. Perfectly located at the corner of Ocean Avenue and Colorado Avenue, just steps from the famed Santa Monica Pier, The Pierside is the closest to that iconic destination and the first hotel to open on Ocean Avenue in more than a decade. With 132 guestrooms and suites, The Pierside boasts sweeping ocean views; an inviting and laid-back atmosphere; The Boardshop, a full-service gear rental; beach butler services; and renowned artist Shepard Fairey’s largest mural in the Los Angeles area. The Surfing Fox, the property’s signature restaurant that will be operated by Sage Restaurant Concepts, anchors Pierside as a day-to-night dining destination. Inspired by an admiration for Santa Monica and its community, the restaurant will serve California-sourced spirits, beers and wines and an approachable but indulgent menu.